Business Partner Requirements


The following summary will give you a better idea of what Kinetico looks for in their business partners and what you can expect from us.

1. Kinetico:

• Manufactures unique products with features that are desirable many international markets.
• Produces a wide range of residential, light commercial, industrial and municipal products including filters, softeners, neutralizers, aerators, reverse osmosis and deionization systems of varying sizes for a large range of applications.
• Is willing to adopt a flexible structure to maximize penetration and ROI for all concerned parties

 2. Ideal characteristics of Kinetico's business partner:

• Knowledge of the local market and water conditions
• Access to qualified distribution channels and pertinent industries
• High degree of technical ability
• Product line would be complemented by Kinetico technologies and would not compete against them

What Kinetico is seeking:

1. Brand name recognition

• Supply of Kinetico products, from a company identified with Kinetico, with Kinetico focused service and support

2. Qualified distribution

• Entities with knowledge of water treatment and the local market, the ability to rapidly provide superior customer service and support
• Access to potential water treatment markets

3. Ability to cover the market

• Distribution throughout your local market, including all major cities and rural areas

4. Dedication of resources

• Sales personnel dedicated specifically if not exclusively to the Kinetico product line
• Service personnel dedicated specifically if not exclusively to the Kinetico product line
• Establishment of a central training facility, travelling training team, and/or extensive training resources for Kinetico products.
• Creation of brochures, literature and manuals in local languages exclusively for Kinetico products.
• A business manager or team dedicated specifically if not exclusively to Kinetico products.

5. A long-term mutually beneficial relationship

What Kinetico is not seeking:

• Distribution of products under another brand name.
• Wholesaling of Kinetico control valves.
• Technology transfer without compensation.
• Untrained service and support.
• Inclusion in a product line with competing products.
• To sell or license trademarks and trade names
• Transfer of product across international borders outside of agreed territory
• Relationships involving intermediaries
• Equity in a local company 
  

1. A unique product particularly suited to the local market

• Non-electric automatic function on many products
• Wide range of sizes, processes and applications
• High quality
• Superior function and low maintenance in comparison with other products on the market

2. Exclusivity

3. A future license to assemble Kinetico products locally

4. Extensive technical training and support

5. Flexibility to adapt products to local needs

6. Marketing templates and images to assist with local material creation and brand building